Media relations seminar set for May 24-25 in Lebanon
The Southwest Virginia Technology Development Center is offering its popular “Media Relations: Be Your Own Spokesperson” seminar on May 24-25 in Lebanon.
The seminar, held from 9 a.m. until 4 p.m. each day, is part of SVTDC’s professional development curriculum. Virginia State Senator William Wampler Jr. and Kathy Still, director of news and media relations for The University of Virginia’s College at Wise, will conduct the seminar.
Senator Wampler has spent more than 23 years in the Virginia General Assembly. First elected to the Senate of Virginia in 1987, he represents the 40th Senatorial District, which includes the cities of Bristol and Norton, the counties of Washington, Scott and Lee, and parts of Wise, Smyth and Grayson counties. He serves on the Senate Finance, Commerce and Labor, Rules, and General Laws and Technology committees.
Kathy Still worked more than 20 years as a journalist prior to joining UVa-Wise two years ago. She began her career with the Big Stone Gap Post in 1984, and then served as a bureau reporter for the Bristol Herald Courier. Her experience as a journalist and public relations professional gives her insight into how an organization can meet the needs of the media.
An interview or press conference offers an organization its best chance to make a good impression and to get its message to the public. The seminar teaches how a company, organization or individual can prepare for both welcome and unwelcome media attention. Instruction will be provided on how to work with the media in various interview situations. Real-life examples and interview practice sessions will be featured.
The price of the seminar is $299.00, which includes lunch, refreshments and all course materials. Participants will leave with a custom media communications kit and have one-on-one time with each instructor.
This program is beneficial for anyone who has contact with the media, is responsible for handling public information assignments, or serves as a spokesperson for an organization. The content is designed for professionals in a variety of fields ranging from legal professionals, criminal justice agencies, economic developers, marketing professionals, and those in public relations and communications roles.
The program will also focus on:
• Writing news releases and public service announcements
• Basic interview tips and exercises, including individual television interview and press conference formats
• New and effective ways to get the word out to consumers and the public
• Basic information about the media’s role and what that means for companies or organizations today
Pre-registration is required three days from the class date.
Enroll by calling 276-889-8180 or register online at svtdc.org/reg
Contact Elana Todt at 276-889-8183 for more information.